Authentic, Passionate, Innovative, Inspirational, Committed, Honest
Ever been asked by your friends or family to define or explain just what is adidas? The best way to define adidas just might be through the Brand Values. These six words really do capture the essence of the adidas Brand. Okay, there is no mention of sport, or fashion, or trends, or performance. However, within each of the Values there is an implied connection to these other things.
"To bring inspiration and innovation to every athlete* in the world."
The legendary University of Oregon track and field coach, and Nike co-founder, Bill Bowerman said, "If you have a body, you are an athlete."
Bowerman was a teacher who showed athletes the secrets to achievement. Nike invites you to experience all innovative and inspiring Nike products.
Authentic, Passionate, Innovative, Inspirational, Committed, Honest
Ever been asked by your friends or family to define or explain just what is adidas? The best way to define adidas just might be through the Brand Values. These six words really do capture the essence of the adidas Brand. Okay, there is no mention of sport, or fashion, or trends, or performance. However, within each of the Values there is an implied connection to these other things.
